Leveling Up in Business

How Gaming is Teaching Us to Pay to Play

How Gaming is Teaching Us to Pay to Play

Imagine you're playing Fortnite or Minecraft. You're not just sitting on a couch, mindlessly button-mashing, right? You're building, strategizing, earning rewards, and, heck, you're even contributing to the game's economy. That's right, games have economies now. They're not just about blasting enemies or scoring goals anymore. These games reward you for your hard work and creativity, and it's something we call the "contribute-to-earn" model.

Now, I know what you're thinking: "What's this got to do with my business?" Stick with me here, because this gaming model is starting to seep into the real world, and it's making big waves in the B2B scene.

Think about the gaming model for a second. You're a player, contributing to the game, and you're rewarded for it. Pretty simple, right? But it's a powerful concept. In the same way Apple revolutionized the music industry with iTunes, collapsing layers between the artist and the fan, we're seeing a similar disruption in the B2B world.

B2B platforms are taking a leaf out of the gaming book. They're rewarding users for their time, expertise, and resources, just like a gamer earns coins for completing tasks or creating content. Some B2B SaaS platforms are even using badges and points, which can be exchanged for perks and features. It's gamification in action, and it's changing how we do business.

And it doesn't stop there. Blockchain technology is also playing a part, with decentralized platforms offering crypto rewards for user contributions. Imagine earning tokens for providing feedback or referring new users. It's like leveling up in a game, but it's your business that's leveling up.

The real gem here is the potential for these contribute-to-earn models to shape the future of B2B platforms. Just like gaming has evolved from simple arcades to intricate virtual economies, the B2B world could also see a similar evolution, driven by these new models.

So, the next time you're brainstorming for your business, think about the gaming model. Where can you reward contributions? How can you gamify your services? Trust me, there's a lot we can learn from gaming, and it's definitely worth a shot.

Got any questions or need help figuring this out? Feel free to drop me a line at edsull@gmail.com. You're not bothering me at all – you're actually helping me achieve my goals.

If you want to learn more about what I’m doing, check out www.trustexchange.com